An App Launch – 7 mistakes to learn from

This post  was moved to The TestFairy blog: http://blog.testfairy.com/apps-marketing-7-mistakes-to-learn-from/  

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When it comes to free downloads, one plus one is less than two.

As part of our marketing efforts, last Monday our iPhone app Groupshot was free for 24 hours. We have used Facebook and Twitter to let the world know about it and also launched a campaign with the great guys from AppTurbo that recommended their users to download our app. Some bloggers that follow us helped to spread the word, and many websites and Twitter users that watch freebies (some of them are automatic) helped to complete the picture. At the end of the day, the results were pretty amazing and definitely exceeded all our expectations: In 24 hours, GroupShot had 224,234...

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